We match brands with entertainment properties and we do this
by looking beyond what has been done to consider what could be
done! We do this more efficiently and cost effectively
than any of our competitors.
If you’re a savvy Advertiser or Producer curious about how
the evolving media and creative landscapes can provide your
brand or production with partnership opportunities to build your
business, then make Bridge to Hollywood and Broadway your next
stop.
Distinguishing achievements:
- Reached a first-of-its-kind deal to feature an
advertising icon in the action of a major motion picture,
tent-pole release.
- Brought the excitement and viable opportunities of
Broadway onto the advertising communities radar
- Entered China in the mid-1990s on behalf of Procter &
Gamble to launch a business that invests advertising dollars
in programs – including China’s first locally produced
sitcom – in order to improve program quality, increase
viewers/ratings and CPM efficiencies.
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Bridge to Hollywood and Broadway is lead by President and
Principle Partner, Amy Willstatter. A pioneer on the
forefront of new media alignments, Amy’s background in
entertainment and knowledge of advertising media values,
objectives and goals distinguish her from other sponsorship,
branded entertainment, promotion and product placement
representatives. Amy provides an insider's point of view
into identifying and facilitating relevant entertainment
partnerships.
We speak your language – whether you’re a Producer or
Advertiser. Our strategy is to shorten the negotiation
process by simplifying the communication process.
Click on photo for more information
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