Never mind the best-picture nominees. For the advertising-obsessed, its time to pick the best product in a leading role. (read more)

Myths and Legends

TV Land's Myths and Legends (see video)

Yahoo News

Product placement makes inroads on Broadway.
(read more)


On Broadway, Ads Now Get to Play Cameo Roles (read more)


For the first time in its 73-year history, the Radio City Christmas Spectacular will use product placement, says Amy Willstatter (read more)


The Woman Who Took the Aflac Duck to Hollywood (read more)

Small firms earn raves on resurgent Broadway (read more)

Tequila Brand Placed in Broadway's Sweet Charity (read more)

American Express Presents Broadway Live on Yahoo! is the brainchild of Amy Willstatter, President of Bridge to Hollywood & Broadway (read more)

Questions for...Amy Willstatter. Product-Placement Consultant Finds Her Niche on Broadway.(read more)

Initial Programming and Syndication ventures are established in China
Amy Willstatter leads the unit for SSA Greater China (read more)

"A whimsical 'event' for an insurance giant"
By Michael E. Ross December 8, 2004
"It's the latest marriage of business and entertainment:  a Fortune 500 company borrowing a bit of Hollywood luster to help shine up its bottom line."


"AFLAC Duck heads for Tinseltown"
Ad notes...
November 24, 2004
"After five years on the small screen, the well-known Aflac Inc. duck is expected to make an appearance during Lemony Snicket's A Series of Unfortunate Events."


"AFLAC DUCK hits silver screen"
By Roy Rivenburg

November 25, 2004
"While other poultry end up as dinner this holiday season, the AFLAC duck will be angling for Oscar.  The insurance company spokesduck has landed a cameo role in the new Jim Carrey film."

 

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