Bridge to Hollywood and Broadway

Developing Content

Matching Brands with Entertainment

We go beyond what’s been done to envision what can be done

Have you ever wondered how a product was placed in that film?

Are you curious what a theater production receives in exchange for placing a brand’s logo on marketing materials?

Have you considered how your small or mid-sized brand could collaborate in a film, series or tour?

Are you a regional theater, sporting location, concert hall or University interested in packaging your offering for sponsorship sales?

Bridge to Hollywood and Broadway has a 30+ year track record for identifying and delivering groundbreaking, revenue generating partnerships between advertisers, top-tiered entertainment and cutting-edge technology.

Deals have been domestic and international and include marketing partnerships, sponsorships, co-productions, licensing agreements, social media campaigns and celebrity endorsements.

The secret sauce is my passion for forging uniquely creative and impactful collaborations. Some deals even influenced change within the media landscape in both the US and China.

How can I help you?

We speak your language – whether you’re a content creator, brand or tech company. Our goal is to build your business through partnerships by utilizing a strategy that shortens the negotiation process by simplifying the communication process.

Distinguishing Achievements

Negotiated A Groundbreaking Motion Picture Product Placement

While representing Aflac to the entertainment community, I negotiated an unprecedented deal with Paramount Pictures to make the Aflac duck the first advertising mascot cast in a cameo role in a major motion picture - going above and beyond a typical product placement.

The beloved Aflac duck got the full star treatment and was filmed on set by the movie’s director in the Academy Award-winning film, "Lemony Snicket's A Series of Unfortunate Events.”

Early Adopter
of
Artificial
Intelligence

Joined the Conversational AI tech scene in 2021, fascinated by the technologies ability to engage users and encourage conversation with characters on screen.

That enthusiasm resulted in my establishing a collaboration between digital wellness publisher Sounds True and my client, conversational AI platform charisma.ai, to create hyper-personalized experiences for subscribers to the Sounds True One app. The app’s Executive Creative Producer credits the interactive experiences as transforming the online app into "a truly innovative wellness platform."

Pioneered A New Revenue Generating Category for Broadway

Compelled by the strong female-driven storyline of the Broadway Musical, “Thoroughly Modern Millie” and spending power of the average Broadway attendee, I structured a sponsorship package in the language an advertiser could understand.

For the first time a Broadway production had sponsorship deals with some of America’s biggest brands including Procter & Gamble, Anheuser-Busch and Pfizer. Today, sponsorships are line item on every Broadway marketing plan but it wasn’t always so.

What They Say.

  • “As our entertainment consultant since 2003, Amy has brought Aflac some of the best strategic film placements in the business. Even The New York Times identified the casting of our Aflac Duck in ‘Lemony Snicket’s A Series of Unfortunate Events’ as one of the best film placements of 2004.”

    -Al Johnson
    Second Vice President, Director of Branding & Advertising

  • “Amy Willstatter is a matchmaker at heart. As president of Bridge to Hollywood & Broadway, a New York City advertising consultancy, she is one of the brokers behind Broadway’s newfound love for product-placement offerings.”

    -Neil Palmar

  • “American Express Presents Broadway Live on Yahoo! is the brainchild of Amy Willstatter, President of Bridge to Hollywood and Broadway, a firm that matches marketers to entertainment properties for product placement deals, and Jim Moloshok, senior vice president for media and entertainment at Yahoo.”

    -Lisa Sanders and Kris Oser

  • “Hennessy’s opening night sponsorship of “A Raisin in the Sun,” starring Sean Combs, was an important sponsorship for the brand and demonstrated our continued support of African-American artists. We are grateful to Amy and her team for bringing us this opportunity, and for helping us to build a relationship with such important leaders in the community.”

    -Paticia Constantino
    Director of Public Relations and Events

In the Press