American Express presents Broadway on Yahoo!
As reported in Ad Age.com, “American Express Presents Broadway Live on Yahoo is the brainchild of Amy Willstatter, President of Bridge to Hollywood and Broadway, a firm that matches marketers to entertainment properties for product placement deals, and Jim Moloshok, senior vice president for media and entertainment at Yahoo.
Ms. Willstatter heard Mr. Moloshok speak several years ago about how Yahoo paired with the movie industry to build its entertainment section. Ms. Willstatter, a former Saatchi & Saatchi ad executive who now focuses on Broadway-focused branded entertainment deals, pitched him the idea of creating a similar online venue for the Great White Way. Mr. Moloshok liked it, got Yahoo on board, and from there, the project gained steam.”