Radio City Christmas Spectacular starring the Rockettes
For the first time in its 73-year history, product placement will make its debut in Radio City Christmas Spectacular starring the Rockettes in 2007.
Did you know that more people see the Radio City Christmas Spectacular starring the Rockettes in two-months than see the hottest Broadway show in one year? In 2005, this beloved holiday perennial favorite performed live to over 2-million people in New York and across America. Even “Wicked”, performing at 100% capacity in Broadway’s largest theater, could perform to only 807,040 over one year. Couple that with the fact that in 2005, the Rockettes performed live on approximately 20 broadcasts measuring approximately 50 on-air performance minutes, and you have America’s #1 Show!
And, for the first time in its long history, product integration will debut in 2007.
Madison Square Garden Entertainment has retained Bridge to Hollywood and Broadway to represent this extraordinary property to advertisers interested in placing the ideal product into the action of a current scene of this long-term and valued franchise.
Contact amy@bridge-hollywood.com for more information