Bridge to Hollywood Secures Jose Cuervo’s Gran Centenario Tequila Integration into the 2005 Broadway Revival of Sweet Charity

Bridge to Hollywood and Broadway (BTHB) is responsible for securing one of Broadway’s most valued and publicized product placement and sponsorship deals with Jose Cuervo’s Gran Centenario Tequila integration into the 2005 Broadway Revival of SWEET CHARITY.

As reported on the front-page of The New York Times by Stuart Elliott (4/22/05) “On Broadway, Ad Now Get to Play Cameo Roles”, author Neil Simon, “whose approval was necessary to rewrite the line, agreed to the change.”

This industry changing partnership proved to be a huge brand awareness success story for Gran Centenario Tequila with press generating more than 23 million total impressions throughout the Broadway run.

The New York Times 4/22/05 Front Page photo Gran Centenario Tequila logo placement in Sweet Charity

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