SpotCo, one of Broadway’s leading Advertising Agencies, joined forces with Amy Willstatter’s Bridge to Hollywood and Broadway in 2003

SpotCo, one of Broadway’s leading Advertising Agencies, joined forces with Amy Willstatter’s Bridge to Hollywood and Broadway in 2003 to further its belief that strategic partnerships with corporate sponsors are an integral component in building business and brand awareness for Broadway. For two seasons, Amy worked exclusively with SpotCo’s Broadway clients to package Broadway plays and musicals in a way that spoke the language of Advertisers buying Television, Radio and other emerging media platforms. Our goal was to get Broadway on Advertiser’s radar and partner to create strategically effective and relevant marketing partnerships. Successes include:

• Gran Centenario’s sponsorship and product integration in SWEET CHARITY

• British Airways as the official airline of the National Theatre in New York

• Hennessey as the opening night sponsor of A RAISIN IN THE SUN

• Yahoo’s foray onto Broadway

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