Chivas Regal Presents Latin Nites at the Apollo Theater sponsored by American Airlines and Panasonic
When Latin music promoters contacted Bridge to Hollywood and Broadway about their plans to launch a Latin Music Series at the world-famous Apollo Theater in Harlem to celebrate the Apollo’s Theater’s Hispanic heritage, we knew marketers would value such an alignment. Bridge to Hollywood and Broadway succeeded in securing Chivas Regal as the two-year title sponsor along with American Airlines and Panasonic as supporting sponsors.
