Thoroughly Modern Millie 2002 Tony Award Winning BEST MUSICAL

Written By Maigen Berg

Understanding the value of Broadway's audience and the family friendly, female empowerment theme of the musical, Amy sensed brands targeting a 40+ female demographic with high household incomes and education levels would be interested in sponsoring this uplifting musical that went on to win the 2002 Tony Award for BEST MUSICAL.

Pfizer Women’s Health Broadway sponsorship of THOROUGHLY MODERN MILLIE

  • Signage in the theatre lobbies.

  • Co-branded brochures at the Marquis Theatre box office

  • Inclusion in Direct Mail Piece

  • Tickets and talk-backs with actors

Olay Regenerist Presents THOROUGHLY MODERN MILLIE sponsored by Michelob Ultra (2003-2005 National Tour)

  • Tickets to the musical in all markets

  • Michelob Ultra local radio campaign and sweepstakes promoted in full-page ads in IN-STYLE and TIME Magazines

  • Signage at the theatres

  • Olay Regenerist samples distributed in restrooms and upon departing the theaters

Maigen Berg
Previous

Chivas Regal Presents Latin Nites at the Apollo Theater sponsored by American Airlines and Panasonic
Next

Lucky Duck Productions